asha 77 Privacy Policy

Section 01

Introduction and Scope

This Privacy Policy ("Policy") applies to all users of the asha 77 platform. Whether you visit our website, create an account, make a deposit or withdrawal, or contact us — the terms of this Policy apply in every case. By continuing to use our services, you are considered to have given your consent to this Policy.

This Privacy Policy should be read alongside our Terms and Conditions, as both documents together form the legal basis of the relationship between you and asha 77. In the event of any conflict, the Terms and Conditions will take precedence.

Section 02

Information We Collect

Various types of information are collected to make your experience on the asha 77 platform safe, effective, and personalised. The types of information collected are detailed below.

2.1 Registration and Identity Information

Information you provide when creating an account:

• Full name and date of birth
• Mobile number and email address
• Preferred language and currency
• Username and password (stored in encrypted form)

2.2 Identity Verification (KYC) Information

When certain transaction limits are exceeded or for security-related reasons:

• Copy of National ID (NID), passport, or birth registration certificate
• Proof of residential address
• Information related to mobile wallet account verification

2.3 Financial Transaction Information

Information collected during deposits and withdrawals includes transaction amount, mobile wallet number (bKash, Nagad, Rocket), date and time of transaction, and transaction reference number. Full wallet numbers or PINs are never stored.

2.4 Technical and Device Information

When you use the platform, the following is collected automatically:

• IP address and device type
• Browser version and operating system
• Session duration and pages visited
• Information collected through cookies and similar technologies

2.5 Communication and Support Information

When you contact us via live chat or email, your messages, complaints, suggestions, and related information are stored. This is used to improve support quality and resolve disputes.

Section 03

Purpose of Information Use

Collected information is used only for the purposes listed below. asha 77 never sells your information to third parties.

1. Account Management: Completing registration, verifying identity, ensuring login security, and managing account settings.
2. Processing Financial Transactions: Verifying and completing deposit and withdrawal requests, detecting fraudulent activity, and maintaining transaction history.
3. Service Improvement: Monitoring and improving platform performance, resolving technical issues, and adding new features.
4. Customer Support: Resolving your questions and complaints promptly through 24/7 live chat and email support.
5. Bonus and Promotion Management: Determining eligibility and applying various offers including welcome bonuses, reload bonuses, and VIP benefits.
6. Regulatory Compliance: Meeting anti-money laundering (AML) and other applicable legal obligations.
7. Responsible Gaming: Identifying unusual betting patterns to assist users and keeping self-exclusion in effect.

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We may send important account-related notifications to your email or mobile. Your consent will be obtained before sending promotional messages, and you may withdraw that consent at any time.

Section 04

Disclosure of Information to Third Parties

asha 77 never sells your personal information to third parties for commercial purposes. However, certain information may be shared in the limited circumstances below:

4.1 Service Provider Partners

Necessary information may be shared with trusted technology partners for payment processing (bKash, Nagad, Rocket technology infrastructure), cybersecurity verification, KYC services, and platform hosting. In such cases, they are bound by strict confidentiality agreements.

4.2 Legal Obligations

Information may be disclosed in response to a court order, government directive, or a lawful request from a law enforcement agency. In such cases, only the minimum necessary information will be disclosed.

4.3 Fraud and Security Management

Necessary information may be provided to relevant authorities to assist in investigations into money laundering, fraud, or other illegal activity.

Section 05

Data Security Measures

asha 77 has put in place multiple technical and organisational measures to protect your information.

5.1 Technical Security

• SSL/TLS Encryption: All data exchanged between the platform and your device is transmitted through encrypted channels.
• Password Hashing: Your password is never stored directly — only an encrypted hash is retained.
• Firewall and Intrusion Detection: Active security measures are in place to prevent unauthorised access.
• Regular Security Audits: Third-party specialists regularly assess system security.
• Data Backup: Secure backup systems are in place to allow data recovery in the event of a system failure.

5.2 Organisational Security

• Staff access to information is restricted on a need-to-know basis.
• All staff and service providers sign strict confidentiality agreements.
• Account activity is continuously monitored for suspicious behaviour.

No method of transmitting or storing data over the internet is completely secure. However, we are committed to following the highest industry standards to protect your information.

Section 06

Cookies and Tracking Technology

The asha 77 platform uses cookies to function properly and to improve your user experience.

6.1 Essential Cookies

These cookies are necessary for the basic functionality of the platform. They are used to maintain login sessions, verify security, and save language preferences. These cookies cannot be disabled.

6.2 Analytics Cookies

Statistical data is collected to understand which parts of the platform are used most and where improvements are needed. This data is entirely anonymous and is not linked to any individual.

6.3 Cookie Management

You can control most cookies through your browser settings. However, disabling essential cookies may cause some platform features to not work properly.

Section 07

Data Retention Period

Your information is not kept indefinitely. Specific retention policies are followed for different types of information:

• Account Information: For the entire period the account is active, and for a defined period after closure as required by law.
• Financial Transaction Records: For the period necessary to meet financial reporting and audit requirements.
• KYC Documents: For the period specified under applicable regulations after the account is closed.
• Support Communications: For a defined period for quality control and dispute resolution.
• Technical Logs: For a limited period for security analysis.

Once the retention period ends, information is securely deleted or anonymised in a way that no individual can be identified from it.

Section 08

Your Data Rights

You have certain important rights over your own information. asha 77 respects these rights and aims to respond as promptly as possible.

8.1 Right to Access

You may request to know what information we hold about you. Information will be provided after your identity has been verified.

8.2 Right to Rectification

If the information we hold about you is incorrect or incomplete, you may request that it be corrected. Some information can be changed directly from your account settings.

8.3 Account Closure and Data Deletion Request

You may request account closure. However, information required to fulfil legal obligations may need to be retained for a defined period.

8.4 Withdrawal of Consent for Promotional Communications

You may withdraw your consent to receive promotional messages at any time. However, it may not be possible to stop sending important account-related notifications.

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To exercise these rights or if you have any concerns, please contact our support team. Our Responsible Gaming page has detailed information on self-exclusion and setting gaming limits, where you will also find additional options for managing your account.

Section 09

Protection of Minors

The asha 77 platform is strictly for persons aged 21 or older. We do not knowingly collect information from any minor.

Age is verified at the time of registration. If it comes to our attention — or is brought to our attention — that a minor's information has reached us, that account will be closed immediately and all related information will be deleted.

If you believe someone you know who is a minor is using this platform, please notify our support team immediately.

Section 10

Policy Changes and Updates

This Privacy Policy may be updated from time to time due to changes in services, the use of new technology, or legal requirements. You will be informed of significant changes by email or through a platform notification.

Continuing to use the platform after an updated policy is published will be considered your acceptance of the changes. We therefore recommend visiting this page regularly. You can also check our FAQ section to learn more about this Policy, where answers to common questions are available.

Previous versions of the Policy may be provided upon request. If any part of this Policy is unclear, please contact our support team.

Section 11

Contact and Complaint Resolution

If you have any questions, concerns, or complaints about this Privacy Policy, please get in touch with us. The asha 77 support team is available in both Bengali and English, 24 hours a day, 7 days a week.

We treat all privacy-related requests with the highest priority and aim to resolve them as quickly as possible. To learn more about us, visit the About Us page.